Alemanha programa de aquisição
Trate a Alemanha como um mercado de entrada na UE orientado pela conformidade: os compradores precisam de rastreabilidade conforme o Regulamento Geral de Produtos (GPSR), evidências de conformidade CE, quando aplicável, e um modelo alfandegário/IVA que pressuponha fiscalização formal de importações, em vez de atalhos informais para pequenos pacotes de baixo valor.
Adequação ideal para varejistas, operadores de redes e proprietários de marcas que buscam sourcing da China para a Alemanha, preparação para GPSR e CE, e planejamento de importação alinhado às regras alfandegárias da UE.
Na Alemanha, a conformidade faz parte da decisão de compra antes mesmo do preço: GPSR, CE, REACH, RoHS, IVA e alfândega moldam todo o modelo de custo total (landed model).
- Retailers
- Chain stores
- Brand owners
Planeje com base no número EORI, nas declarações alfandegárias e nas verificações de conformidade dos produtos. A UE aprovou formalmente a eliminação da isenção alfandegária para valores inferiores a €150 em 11 de fevereiro de 2026, com um sistema interino de €3 por item a partir de 1º de julho de 2026.
Compliance is the moat
GPSR applies from December 13, 2024, and CE marking is only valid for products covered by harmonized EU rules.
Low-value shortcuts are fading
On February 11, 2026, the Council formally approved the end of under-€150 customs-duty relief, with an interim €3-per-item system starting July 1, 2026.
The documentation stack is mature
EORI, REACH, RoHS, WEEE, and importer traceability create a repeatable import workflow for serious EU buyers.
- Confirm whether the SKU is covered by harmonized EU rules and needs CE marking.
- Build the declaration of conformity and technical documentation where required.
- Map GPSR, REACH, RoHS, and WEEE obligations by product category.
- Secure EORI and define the EU importer-of-record structure.
- Verify origin, HS classification, and landed-cost assumptions for Germany.
- Update pricing and margin models for VAT and the 2026 customs-duty reform.
GPSR is already live
Regulation (EU) 2023/988 applies from December 13, 2024, so safety, traceability, and marketplace incident handling are current obligations.
EUR-Lex GPSRLow-value duty relief is ending
The Council formally approved the removal of under-€150 customs-duty relief on February 11, 2026. An interim €3-per-item-category duty applies from July 1, 2026 until the new customs data hub is operational.
Council of the EUCE is conditional, not universal
The EU explains that CE marking only applies to products covered by harmonized EU rules, and the declaration plus technical file must be retained for at least 10 years.
Your Europe CE markingChemicals obligations stay importer-led
REACH affects EU manufacturers, importers, and downstream users, and substances at one tonne or more per year must be registered with ECHA unless an only representative is appointed.
Your Europe REACH FAQ- Choose a partner who can read both product compliance and customs data, not just freight terms.
- Ask how they handle CE evidence, test reports, and technical-file retention.
- Verify they understand Germany-specific importer responsibilities and EU-wide customs rules.
- Prefer teams that can revisit landed-cost models as the EU small-parcel duty reform lands.