LÄNDERPROGRAMMEuropäische Union

Deutschland Beschaffungsprogramm

Behandeln Sie Deutschland als einen compliance-orientierten EU-Einstiegsmarkt: Käufer benötigen GPSR-Rückverfolgbarkeit, CE-Nachweise wo erforderlich und ein Zoll-/Mehrwertsteuermodell, das formelle Einfuhrkontrollen statt niedrigwertiger Paketabkürzungen voraussetzt.

Primary motion

Compliance-led launch

Policy shift

Low-value duty relief ending

Commercial focus

EORI + VAT + product proof

Routing target

EU importer readiness

Suchintention

Gut geeignet für Einzelhändler, Kettenbetreiber und Markeninhaber, die nach Sourcing aus China nach Deutschland, GPSR- und CE-Bereitschaft sowie Importplanung auf Basis der EU-Zollvorschriften suchen.

Compliance-Prioritäten

In Deutschland ist Compliance Teil der Kaufentscheidung vor dem Preis: GPSR, CE, REACH, RoHS, Mehrwertsteuer und Zoll prägen das Landed-Modell.

GPSRCE / DoCREACH / RoHSEORI / VAT

Programmphasen

Scope

Classify the SKU, confirm whether harmonized EU rules apply, and map the EU importer structure.

Evidence

Assemble GPSR traceability, CE documents where needed, plus REACH, RoHS, and WEEE obligations by category.

Entry

File customs under EORI and price VAT or duty on the landed value instead of assuming low-value relief.

Launch

Release stock, retain technical files, and monitor the EU small-parcel duty reform as it phases in.

Käuferprofile

Retailers
Chain stores
Brand owners

Nachweis-Stack

Markt-Briefing Case-Study-Nachweis Einzelhändler Markeninhaber

Planungshinweis

Planen Sie mit EORI, Zollanmeldungen und Produktkonformitätsprüfungen. Die EU hat am 11. Februar 2026 die Abschaffung der Zollbefreiung für Sendungen unter 150 € formell genehmigt, mit einem Interimssystem von 3 € pro Artikel ab dem 1. Juli 2026.

Planungshinweis Öffnen Sie den Landed-Cost-Rechner Versandkosten

Suchintention

Compliance is the moat

GPSR applies from December 13, 2024, and CE marking is only valid for products covered by harmonized EU rules.

Low-value shortcuts are fading

On February 11, 2026, the Council formally approved the end of under-€150 customs-duty relief, with an interim €3-per-item system starting July 1, 2026.

The documentation stack is mature

EORI, REACH, RoHS, WEEE, and importer traceability create a repeatable import workflow for serious EU buyers.

Planungshinweis

Confirm whether the SKU is covered by harmonized EU rules and needs CE marking.
Build the declaration of conformity and technical documentation where required.
Map GPSR, REACH, RoHS, and WEEE obligations by product category.
Secure EORI and define the EU importer-of-record structure.
Verify origin, HS classification, and landed-cost assumptions for Germany.
Update pricing and margin models for VAT and the 2026 customs-duty reform.

Compliance-Prioritäten

GPSR is already live

Regulation (EU) 2023/988 applies from December 13, 2024, so safety, traceability, and marketplace incident handling are current obligations.

EUR-Lex GPSR

Low-value duty relief is ending

The Council formally approved the removal of under-€150 customs-duty relief on February 11, 2026. An interim €3-per-item-category duty applies from July 1, 2026 until the new customs data hub is operational.

Council of the EU

CE is conditional, not universal

The EU explains that CE marking only applies to products covered by harmonized EU rules, and the declaration plus technical file must be retained for at least 10 years.

Your Europe CE marking

Chemicals obligations stay importer-led

REACH affects EU manufacturers, importers, and downstream users, and substances at one tonne or more per year must be registered with ECHA unless an only representative is appointed.

Your Europe REACH FAQ

Programmphasen

Scope the SKU

Confirm the product category, HS code, and whether GPSR, CE, REACH, RoHS, or WEEE rules apply.

Set the importer structure

Assign the EU importer of record and make sure the business can clear customs with an EORI number.

File entry

Submit customs documentation with the supporting compliance file and account for VAT and any duty due.

Keep sale-ready proof

Retain the technical file, declaration, and safety records so authority checks do not stall sales later.

Käuferprofile

Choose a partner who can read both product compliance and customs data, not just freight terms.
Ask how they handle CE evidence, test reports, and technical-file retention.
Verify they understand Germany-specific importer responsibilities and EU-wide customs rules.
Prefer teams that can revisit landed-cost models as the EU small-parcel duty reform lands.

Nachweis-Stack

GPSR regulation CE marking guidance REACH FAQ RoHS directive overview WEEE responsibilities EU small-parcel customs reform