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COUNTRY PROGRAMEuropean Union

Germany sourcing program

Treat Germany as a compliance-led EU entry market: buyers need GPSR traceability, CE evidence where applicable, and a customs/VAT model that assumes formal import scrutiny rather than low-value parcel shortcuts.

Primary motion
Compliance-led launch
Policy shift
Low-value duty relief ending
Commercial focus
EORI + VAT + product proof
Routing target
EU importer readiness
Search Intent Fit

Strong fit for retailers, chain operators, and brand owners searching for sourcing from China to Germany, GPSR and CE readiness, and import planning built around EU customs rules.

Compliance Priorities

For Germany, compliance is part of the buying decision before price: GPSR, CE, REACH, RoHS, VAT, and customs all shape the landed model.

GPSRCE / DoCREACH / RoHSEORI / VAT
Program Phases
Scope
Classify the SKU, confirm whether harmonized EU rules apply, and map the EU importer structure.
Evidence
Assemble GPSR traceability, CE documents where needed, plus REACH, RoHS, and WEEE obligations by category.
Entry
File customs under EORI and price VAT or duty on the landed value instead of assuming low-value relief.
Launch
Release stock, retain technical files, and monitor the EU small-parcel duty reform as it phases in.
Buyer Profiles
  • Retailers
  • Chain stores
  • Brand owners
Planning Note

Plan around EORI, customs declarations, and product compliance checks. The EU formally approved the removal of under-€150 customs-duty relief on February 11, 2026, with an interim €3-per-item system from July 1, 2026.

Why this market still matters in 2026

Compliance is the moat

GPSR applies from December 13, 2024, and CE marking is only valid for products covered by harmonized EU rules.

Low-value shortcuts are fading

On February 11, 2026, the Council formally approved the end of under-€150 customs-duty relief, with an interim €3-per-item system starting July 1, 2026.

The documentation stack is mature

EORI, REACH, RoHS, WEEE, and importer traceability create a repeatable import workflow for serious EU buyers.

Starter checklist before your first shipment
  • Confirm whether the SKU is covered by harmonized EU rules and needs CE marking.
  • Build the declaration of conformity and technical documentation where required.
  • Map GPSR, REACH, RoHS, and WEEE obligations by product category.
  • Secure EORI and define the EU importer-of-record structure.
  • Verify origin, HS classification, and landed-cost assumptions for Germany.
  • Update pricing and margin models for VAT and the 2026 customs-duty reform.
Policy watch for 2026

GPSR is already live

Regulation (EU) 2023/988 applies from December 13, 2024, so safety, traceability, and marketplace incident handling are current obligations.

EUR-Lex GPSR

Low-value duty relief is ending

The Council formally approved the removal of under-€150 customs-duty relief on February 11, 2026. An interim €3-per-item-category duty applies from July 1, 2026 until the new customs data hub is operational.

Council of the EU

CE is conditional, not universal

The EU explains that CE marking only applies to products covered by harmonized EU rules, and the declaration plus technical file must be retained for at least 10 years.

Your Europe CE marking

Chemicals obligations stay importer-led

REACH affects EU manufacturers, importers, and downstream users, and substances at one tonne or more per year must be registered with ECHA unless an only representative is appointed.

Your Europe REACH FAQ
What happens when cargo arrives
Scope the SKU
Confirm the product category, HS code, and whether GPSR, CE, REACH, RoHS, or WEEE rules apply.
Set the importer structure
Assign the EU importer of record and make sure the business can clear customs with an EORI number.
File entry
Submit customs documentation with the supporting compliance file and account for VAT and any duty due.
Keep sale-ready proof
Retain the technical file, declaration, and safety records so authority checks do not stall sales later.
How to choose a sourcing partner
  • Choose a partner who can read both product compliance and customs data, not just freight terms.
  • Ask how they handle CE evidence, test reports, and technical-file retention.
  • Verify they understand Germany-specific importer responsibilities and EU-wide customs rules.
  • Prefer teams that can revisit landed-cost models as the EU small-parcel duty reform lands.